Leading high street car insurance provider, Swinton, has noted an increase in the number of motorists choosing fuel efficient cars. The rising cost of fuel is having a direct influence over the type of cars UK motorists are choosing to purchase it seems, as a survey by Swinton found that 57% of those drivers they spoke to said the cost of fuel was the most important factor they’d consider when buying a new car. It often follows that cars which are economical on fuel, offer reduced emissions and therefore benefit from reduced road tax rates, or in some cases, free road tax for those which are the most environmentally friendly. The reduced road tax rates help to lower the cost of motoring yet further for cash strapped UK motorists, so it’s not surprising more drivers are opting for reduced CO2 emission cars. To assist their customers in their quest to find fuel efficient cars, Swinton have drawn up a list of the most economical cars on the market in the UK. Amongst the top 10 most fuel efficient cars as compiled by Swinton you’ll find the Smart Fortwo cdi which averages 85.6 miles to the gallon, and the Skoda Fabio Greenline which offers 83.1mpg on average and the Audi A3 1.6 TDI which provides 78mpg.