As many of you will know yesterday was April Fools Day, with companies across the globe telling the best porky pies they could get away with, including the taxi industry. One of our favourites here at the High Gear office was Hailo’s, injecting a bit of fun into what can often be described as a boring industry. With April Fools being all about grabbing attention it is safe to say that Hailo’’s PR attempt was successful I doing just that, creating a promotional video in order to support their foolery. Addressing the issue of being stuck in a cab in gridlocked traffic the taxi-booking app suggested that travellers opt for their new service – Hailo Piggyback Ride. Although jumping on someone’s back and enjoying a 360degree view of the city does sound delightful could we really handle the awkward silences that would inevitably come with it? Take a look at the video and let us know what you think.