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Half of holidaymakers now purchase travel insurance over the internet

Half of holidaymakers now purchase travel insurance over the internet

Over half of all holidaymakers questioned as part of a survey conducted by World First Travel Insurance were found to have bought their travel cover over the internet. The travel insurance specialists at World First had noted a sharp increase in the number of insurance policies they were selling online, and so decided to conduct a survey to see if this trend was peculiar to their company, or to the travel industry as a whole. The study was conducted on behalf of World First by independent research company, PFA Research. The poll questioned 600 holidaymakers all of whom were previous customers of World First Travel Insurance and found that 63% of those who took part in the survey said they tended to look for, and buy, travel insurance over the internet. Out of those questioned as part of the survey, 51% said they would buy their travel cover direct from their chosen insurance provider online, while just 12% said they used a travel insurance price comparison website. After online travel insurance policies, the second most popular method of buying holiday cover is via the telephone. Do you always buy your travel insurance online? Would you always go direct to your chosen insurance provider, or shop around using an insurance price comparison website? Let us know your thoughts on the survey findings.

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