The UK’s most car friendly town has been revealed as St Helens, Merseyside, for the second year on the trot following the results of the annual poll run by Virgin Money Car Insurance. A number of key factors were considered in order to compile the list which indexes 65 cities and towns across the UK from best to worst according to their ability to provide a pleasant environment for motorists. Factors such as the cost of fuel in a specific town, its levels of car crime and also parking charges were taken into consideration as the list was compiled. Two Berkshire towns featured in the tail end of the list with Reading being named the least car-friendly town in the country, with Slough coming in equal 61st place out of the 65 strong list. Slough, Cardiff and Manchester were all found to have high levels of car crime, which lead to a poor scoring on the annual poll. However West Midlands town, West Bromwich, experienced a turn in fortunes as they rose from 34th place in table last year, to second place in 2011, following St Helens as the most car friendly town in the country. Virgin Money Car Insurance believe that motorists are becoming increasingly wary of driving in urban areas because of the increase in the cost of parking and speeding fines, and also the rising expense of fuel, which is something which is reflected in the findings of the study.