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Sainsbury’s to launch car insurance policies

Sainsbury’s to launch car insurance policies

Sainsbury’s is the latest supermarket names to announce its going into the insurance market putting the business in direct to competition with another leading supermarket, Tesco. Sainsbury’s will offer insurance products in partnership with RBS Insurance and will provide benefits for their customers as those with nectar cards will receive the equivalent of a 15% discount in the form of nectar points when they purchase an insurance policy through the supermarket. A further perk comes in the form of double nectar card points on all shopping at Sainsbury’s bought in the two years after taking out a policy. The potential savings for regular Sainsbury’s customers will be welcomed by many motorists as any chance to make savings on car insurance is sorely needed after annual motor insurance premiums rose by an average of 30% of the course of the last year. Offering reductions in the form of nectar points will hopefully encourage customer loyalty, the supermarket chain says, while at the same time offering Sainsbury customers a highly competitive deal on their insurance policy. The supermarket chain previously offered insurance underwritten by Esure, however the switch to RBS Insurance is said to reflect Sainsbury’s plans to expand its financial arm of the business.

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