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Women only car insurance provider invents key-ring to aid driver’s safety

Women only car insurance provider invents key-ring to aid driver’s safety

One of the UK’s leading female only car insurance companies, Sheila’s Wheels, has invented a unique key-ring which they believe will help improve the safety of female drivers. After conducting research through their customers, Sheila’s Wheels discovered that a third of the women questioned said they felt anxious when they were unable to locate their car keys in their handbag, especially if this occurs at night while alone. To combat the problem, the company have invented a key-ring made to look like a cocktail ring. This can be worn on the lady’s finger so it is always at hand. By pressing the gemstone on the ring, the car door can be opened thereby allowing the woman to get safely into her car. Once inside she has time to search through her handbag to find her ignition keys without having to feel worried about outside dangers. The insurance company which pioneered the design is now in the process of contacting a number of manufacturers with a view to getting the device rolled out across the UK. A personal safety expert agrees that the key-ring could help improve the safety of female motorists as Jenny Fawson, Director of Personal Safety at the Suzy Lamplugh Trust, explains: “If you are distracted from your surroundings because you are chatting on your mobile, listening to an mp3 player or rummaging about in your bag for keys, you will be less likely to see danger approaching and therefore less likely to be able to avoid it.”

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