The travel insurance industry in the UK has a new player. Top firms RAC and ACE Group have collaborated to launch a new travel insurance product to be sold under the RAC brand. The travel insurance product will offer a range of service from Basic cover to a comprehensive Executive level. It features several bespoke features such as the Driving product aimed at those driving into Europe from the UK. This feature covers items such as SatNavs, safety and awareness kits, carjacking, emergency overseas vet bills and golf equipment. Along with a team of RAC European breakdown specialists, the new insurance product will also be sold through a dedicated online insurance channel. Chris Price, ACE regional director of travel in EMEA, commented on the collaboration: “We are delighted to partner with RAC. At ACE we are keen to form long-term relationships with established, loyal and exciting brands.” “As organisations, we share many of the same values, including a clear focus on developing the right products to meet customer needs, providing choice to serve individual requirements, and delivering high quality service all of the time." Kerry Michael, RAC commercial director, added: “We chose ACE over the competition due to their expertise in the travel arena. We are looking forward to a successful partnership and being able to offer well-constructed and competitively priced products to our members with an easy purchase process, supported by ACE.” RAC boasts seven million private and corporate members in the UK to whom it provides a vast array of motor-related services. This new venture is sure to enhance the company’s portfolio and expand it into newer areas of commerce.